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Inbound Marketing Starts with Mr. Smith. Do You Know Him?

When you think “typical customer,” do you envision a faceless, nameless set of statistics? Or does "Mr Smith" come to mind? If you think of customers as people, not just profit, you’re halfway to accomplishing part of your goal of qualified lead generation – creating marketing personas. Even [...] Read More

The Inbound Marketing "Fitness" Plan

In an earlier article, 8 Ways Inbound Marketing Is Just Like a Physical Fitness Plan, we outlined getting yourself in the right frame of mind to prepare for an inbound marketing campaign. This time we're sharing the specific steps for a strong and fit inbound marketing plan: The Best Approach   [...] Read More

How Landing Page Design Makes the Sale

“Hi there! Glad to meet you! And now that we’ve just met, will you buy something from me?” Uhhh… no. Just as you (presumably) wouldn’t hand over money to a stranger, you cannot expect visitors coming to your website from your inbound marketing efforts, who know you only from some bl [...] Read More

Facebook for Business Tip Sheet for Inbound Marketing

Facebook has roughly 1.11 billion users making it a perfect neighborhood to include as part of your inbound marketing strategy to sift for new members of your target market.    Using Facebook for business is not as simple as slapping up a Page and blasting out sales messages or even just f [...] Read More

Local Business SEO: 5 Simple Things You Must Do NOW

No matter how large the company or whether its B2C or B2B, at its foundation every business is a local business. This is especially true in areas like healthcare services, where people come for hands-on help.  So local business SEO becomes a vital tool for helping current and potential customer [...] Read More

What Does Google Say About the Future of Keyword Ranking

The “stay tuned” and “coming soon” messages began hitting the Internet marketing sites inspring 2013 – a new generation of Google’s spam-stalking Penguin algorithm was about to be introduced, and with it some other updates to the search engine giant that can take your marketing forward a [...] Read More

The Difference Between a White Paper & EBook

Today’s best marketing flows from today’s best content. Taking yours to the next level can mean creating a lengthier, more in-depth document to enhance your credibility and attract highly qualified leads to your website. You might want to learn how to write a white paper, until someone mentions [...] Read More

8 Ways Inbound Marketing is Just Like a Physical Fitness Plan

You know how it is when you set out to get yourself in shape by making changes to your diet and exercise routine, right? Well, the same frame of mind applies to inbound marketing strategy.   8 ways Inbound Marketing is Like a Fitness Plan: Both require an honest and thorough evaluation of co [...] Read More

Local Search Engine Optimization: Why Is It So Important?

When it comes to getting found online – by Google, Bing and the people who use them – you have, essentially, one shot. If your site isn’t up there on page 1 for all to see, it’s a given that nobody’s going to look on page 2 or beyond. So for any B2B or B2C that targets local business, a lo [...] Read More

Your 2013 SEO Game Plan - Three Steps to Stay Current

No one ever claimed that search engine optimization (SEO) was an easy discipline, and as any SEO services company can relate, the best practices for getting website traffic continues to evolve.  For years, we’ve been told to load keywords into website page titles, H1 headers and so on to &nbs [...] Read More

Best Practices for Dental Marketing Efforts

You’re not using the same dental equipment or technology you did ten years ago … so why are you using the same dental marketing? That’s the pertinent question if your dental marketing is based on things like coupon books, display ads, radio, outdoor boards or Yellow Pages. While such “outbou [...] Read More

How to write a white paper: Step by Step Guide

A white paper can be an extremely effective marketing tool. Today’s consumer is hungry for knowledge. Individuals want to know why they are choosing a specific product or service – why they are choosing your specific product or service. A well-written white paper outlines a problem your consumer [...] Read More

Plug In Your Favorite Tools to Get Sales from Your Website

Getting things “off the rack” may work when you’re shopping for a coat, but when it comes to your website, blog, social pages and other inbound marketing content, you want something a bit more tailored to fit your budget and your business.           By now you’re lik [...] Read More

Stay the Course! Panic and Keyword Ranking Strategy Don't Mix

You’ve heard about SEO and keyword ranking – and their importance to your overall marketing strategy – but if you’re still on the fence about inbound marketing, it may be because of a still- nagging question: how long until I see ROI?  In terms of getting customers via the Internet, it� [...] Read More

Dental Advertising Must Include Social Media

Many professionals don’t think about social media as a key facet of their marketing plans. Dental advertising may seem like a narrowly-focused area; most people don’t go online to chat with their friends about getting their teeth cleaned or the price of dental implants.  However, the realit [...] Read More

How Creative Services Can Convert Leads to Sales

If you want your business to be more immersed in inbound marketing – the proven tactic for netting you qualified leads online – you may find that the commitment of time and resources it takes to create a good campaign takes away from your core competencies. For creative services companies, gett [...] Read More

The Best SEO Companies Apply Inbound Marketing Strategy

Everyone who tells you something like, “The Internet changed today’s marketing” got it wrong if they’re putting it in the past-tense. The truth is, “Today’s marketing is still changing and will continue changing.” As technology evolves and the digital revolution continues its hold on c [...] Read More

How to Find An Affordable SEO Company

Search Engine Optimization (SEO) is a tool that has revolutionized on-line marketing and sales for the last decade, increasing the growth of companies and corporate entities through e-commerce, engaging on-line communities in the accessibility of viable markets for products and services. SEO essenti [...] Read More

Healthcare Advertising for the Internet: Building Trust Online

In the real world, healthcare advertising is about building trust and portraying yourself as a professional healthcare services provider that people can rely on -- why should it be different in the cyber world? Internet marketing, with all its numbers and methodologies, is understandably intimidatin [...] Read More

Is Google the IRS of the Internet for Keyword Ranking?

Probably one of the first outside professionals your business contracted with was an accountant or tax professional. Most executives aren’t familiar with the intricacies of the Internal Revenue Code, and if you did invest the time to learn the thousands of pages of rules that might impact your bus [...] Read More

Local Search Engine Optimization Should Not Be Ignored

There seems to be a lot of confusion from business owners, both large and small, about search engines. There is a good reason for this. Search engines are complicated! Business owners and entrepreneurs already have enough on their plates just trying to run their own business. Local search engine opt [...] Read More

Inbound Marketing Vs. Traditional Advertising

The daily newspaper that used to be heavy with display ads and classifieds is now down to three days a week. Once-robust magazines like Newsweek have stopped printing altogether. They’re not the only examples of the decline of certain marketing media. Voltier Digital crunched some survey numbers: [...] Read More

What You Need to Know About Keyword Ranking

How does your website measure up in the online search results? The answer lies in the keywords you rank for, the ones that bring your content in front of people when they search using those words. It’s part of the time-consuming yet highly-rewarding process called keyword ranking. The goal is to [...] Read More

Inbound Marketing Best Practices

Inbound marketing is a big, robust, ever-evolving discipline, which means there’s as much potential for mistakes as there is for success. Teaming up with a proven SEO company is a good step toward getting the ROI of your dreams. At the same time, you can take inspiration from some inbound marketin [...] Read More

Good Graphic Design Services: A Required Part of Inbound Marketing

Advertisements, newsletters and web copy are rarely easy to do or all that great without the help of graphic design services. Design elements can increase leads and boost your success rate by 43%, according to a 3M Corporation study. In fact, according to the same report compiled at the Wharton Busi [...] Read More