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Quiz: Is Your Thought Leadership Program Hitting the Spot?

Written by Rebecca Graves | Jun 25, 2025 1:00:00 PM

Establishing B2B thought leadership enables you to build trust and credibility with your audience, differentiate your brand, appeal to specific buying groups, unlock new business opportunities, and more.

However, some companies jump into implementing a thought leadership program without truly understanding what it entails, leading to missteps and wasted spending. 

So, what does it take to produce effective thought leadership content? Take our quiz to test your knowledge and set your thought leadership program on the right track.

 

Maximize the Power of B2B Thought Leadership 

Running an effective thought leadership program requires a clear strategy, consistent execution, and ongoing effort to stay current with industry trends and customer needs. 

At Spot On, we help B2B SaaS companies elevate their voice, clarify their message, and amplify their impact through a full suite of thought leadership services: 

  • Writing and editing support turns your experts’ insights into polished, high-performing content.
  • Strategic guidance and hands-on execution maximize the impact of byline articles, presentations, interviews, and videos.
  • Media placement and opportunity identification get your voice in front of the right audiences. 

Schedule a chat to explore how we can help you start or scale your thought leadership program and turn expertise into influence.