Big News: SpotOn Acquired Spot On (That's Not a Typo!)

SpotOn Digital Media’s acquisition of The Spot On Agency, and the two agencies uniting under the SpotOn brand, is great news for both current and future clients, and an exciting new chapter for both teams! 

While the names are serendipitously similar, what matters most is what this means for our clients: a larger team with deeper expertise, plus even more flexibility to support your goals and growth.

The Spot On Agency was founded in 2012 by Rebecca Graves and Susie Kelley. SpotOn Digital Media formed in 2015, founded by Robyn Spoto. From the start, both agencies built their reputations unknowingly in parallel on delivering thoughtful, creative digital marketing that drives real, measurable results. Just as important, both teams share a people-first mindset. Our hybrid model brings together employees and freelancers in a work-from-home environment that prioritizes autonomy, trust, and a genuine respect for integrating work and life. We believe great work happens when talented people are empowered to do their best work. That shared approach to business is what made this partnership a natural next step.

The combined SpotOn will focus on leveraging their deep and long time experience in healthcare, technology, finance, and more.Together, we can think bigger and move faster while supporting clients at every stage of growth without losing the compassionate, hands-on partnership we're known for.

What the expanded SpotOn team brings to the market:

• End-to-end digital marketing expertise with strengths across data led strategy, branding, lead generation, sales enablement, content creation, search optimization (and now AI optimization), design, website development … the list goes on! In other words, we’re your full service marketing department when you can’t bring a team of individuals with diverse and specialized skills in house.
• A deep bench of skills, with more than 40 strategists, designers, writers, editors, developers, analysts, project managers, and creative leaders, with decades of expertise.
• True client partnership, with every engagement supported by a dedicated account manager and a tailored team aligned to your growth goals at all stages, from startup through enterprise. Our engagement models scale with your needs, through retainers, defined projects, and ad hoc support.
• Full transparency to an efficient process, with clear visibility into work in progress, completed deliverables, and performance data that shows what's working in our own sophisticated tech stack.

At the heart of SpotOn is a team of talented, thoughtful individuals who care deeply about the work they do and the clients they choose to serve. We're driven by helping brands make a meaningful impact, strengthen their industries, grow with confidence, and build for what's next.

If you're curious about what this next chapter could mean for your organization, we'd love to start a conversation. Let's explore what's possible together. We Are SpotOn.