Inbound marketing is the axis on which everything in the Internet world pivots when it comes to businesses getting leads and customers from websites. It goes by a lot of names but at its heart is always exceptional marketing content. In the online marketing world, it includes blog articles, email marketing, lead-nurturing, automated workflows, call-to-action buttons, landing pages, social media messaging…the list goes on but you get the idea.
The content is not an end in itself but rather a means to an end. Each piece of content, in all of its forms, functions as an individual piece, serving a role to complete the picture of a comprehensive inbound marketing strategy designed to meet specific, measurable goals.