Let's face it, if you've ever gone through a website design project, you know how painful it can be. The traditional way to design and develop a site is broken. Completely. You spend so much time (usually 3 to 4 months) writing and rewriting copy, designing and redesigning the pages then wait for development to take the site live. By the time you take the site live, it's usually over budget and possibly already out of date. The average website sits for two years without any major changes or updates.
Minimize the Risk of Redesign
The goal is to avoid the risks of traditional web design by taking a systematic approach to shorten the time to launch, focusing on real impact and continuous learning and improvement.
Continuously Learn & Improve
Constantly research, test and learn about our visitors to inform ongoing website improvements. Through continuous improvements we can reach peak performance.
Inform Marketing & Sales
Success is based on a tight integration with marketing & sales. What we learn about visitors helps inform and improve marketing and sales strategies & tactics (and vice versa).
Phase one starts with strategy. Build a rock solid foundation based on goals, personas, and research... lots of research. Next comes your wish list of things that you would like on the site but are not critical for the launch. The goal of the launch pad site is to boil it down to the essential 20% that will make an impact and launch quickly so you can continue to learn about your users and improve the site.
Phase two is the growth-driven design phase. Once you have launched the launch pad site you will start your on-going cycles to continuously experiment, learn and improve on your website.
By continually monitoring, learning and implementing what you've learned on your website, it will become the tool that your marketing and sales teams need to drive sales and business growth.
Even if you have recently redesigned your website, it's not too late to implement growth-driven design using your current site as your launch pad.