When talking to prospective clients, something I hear frequently is, “We can’t have a blog! We don’t have time to write them and you can’t write for us, because my business is too complex. You just don’t understand it.”
Here at Spot On, we’ve always had that “Can-Do” attitude. (Check out my bio.) We’ve hung our hat on finding out ways to solve a client’s problem and coming up with not just a solution, but the best solution. Writing blog articles for niche industries is a big part of inbound marketing strategy and that is often the overarching "best solution" when it comes to solving the problem of getting more sales qualifed leads.
Investing time. Daily for several years now, we've been creating content, including blog articles, for the fields that we specialize in:
We can take much of the knowledge we’ve gained from writing for these fields and apply it to a new industry, since many principals are similar for any field: Discovering vertical markets, understanding customers, how and where you make money, and delving into market strategies, etc.
For the unique subtleties of an industry that we are not familiar with – we have a solution. Research - we’re really good at research. We do it extremely well and we do it quickly! Through research, we can learn about your product, what makes yours different, what your customers want and what makes them buy from you. We then can create content that will help inform your prospects and customers; blog articles delve into pain points and discuss possibilities for solutions and website content sells your product or service. Since we don’t live in your business every day like you do we follow up with input from you to round out the subtleties in the review stage. This kind of information is critical and helps us quickly develop your voice in the blogs and content we create for you.
So, have I convinced you that perhaps someone can write for your company? Let’s talk about why it’s so important to have a business blog:
Blogging helps drive traffic to your website.
Blogging helps convert website traffic to leads.
Blogging helps establish authority.
Blogging has long-term results.
Still think your product is just too unique to put our plan of researching to generate blog articles to work for you? Here’s another quirky thing we’ve learned from experience in writing for our clients. Inbound really works for products/services that enjoy a somewhat exclusive niche. This audience is easier to target since they are often hungry for information since there is little being generated online about it. Also, not as much website traffic is required and content that delights this audience has a much greater chance of being seen by the target audience, increasing the odds of conversion to sales qualified leads.