We’ve been doing it since 2012, when we were founded by Susie Kelley and Rebecca Graves. We’re a close-knit team, and like to get close with our clients, too, learning their businesses like we’re starting our first day on the job with their company, and counting our clients’ success as the only measure of ours.
All of this has earned us awards and HubSpot certifications, but more importantly clients who have stuck with us and return again and again to become long-term partners.
We also love working with clients who share some of the same foundational building blocks that give life to our team and our work.
If you’re looking for a vendor to check the boxes and check out of the project quickly, we’re not for you.
Complete solutions that are closely tied to your goals are our thing. We want to co-create those goals with you, work toward them, and then defend against anything that might put you off-course on your way to meeting them.
You don’t construct the attic of a house first. Similarly, we know that marketing success begins with a solid strategic foundation. We want you to build on something smart, sustainable and designed for success.
Susie is the “face” of Spot On, our networking guru and inbound sales training lead, initiating and then building lasting relationships with our clients as we help them meet their goals and grow their businesses. But she wasn’t always a salesperson. A commercial art degree lead to work in the art department of a small newspaper, where Susie stumbled upon selling. It was love at first sales call, and drew her away from creating toward a partnership with Rebecca Graves that eventually resulted in Spot On. If you hear a hammer pounding away in the background of one of our conference calls (or a banjo; go with us here), it’s probably on Susie’s end – she adores restoring old homes, and still exercises her creative muscles on occasion by plucking a few strings as she learns a new instrument.
Rebecca is one of our intrepid founders and the partner in charge of “client happiness,” a task she adores, in part for the challenge it brings every day. She began her career in the printing world but happily shifted to online marketing, meeting the industry’s ebb and flow and satisfying her inner geek. She’s our in-house problem-solver and our perspective-shifter, able to see the forest and the trees to guide our clients expertly toward their goals. When she’s not working, you’ll find Rebecca refinishing old furniture, hanging out with her two rescue dogs and African Grey Parrot, or putting her problem-solving skills to good use trying to figure out the celebrity voices behind whatever animated movie she might be watching (an interesting skill she says is like having a built-in voice recognition program in her head).
Our art director overseeing all design and development, and a “radar reviewer” with a truly impressive attention to detail (she can spot a double-space from a mile away), Erica came to Spot On from a previous life in print design. After an introduction to HTML and CSS coding at a former job, she fell in love with the combination of creativity and technicality that digital design provides and never looked back. She uses her duality of experience to make sure our clients’ websites are the best they can be in terms of design and user experience. Erica is mom to two canine bff’s Olive and Val, and if she hadn’t become a web designer, you’d probably find her tending to rescued animals on her own farm right now.
Senior Designer Rosyl Igcasenza is a creative polyglot; a curious, design-minded fine artist and adventurous home cook with a bucket list dream of becoming a pastry chef. After working in the corporate world for eight years, Rosyl followed her heart into freelance, then returned to a full-time position in a more intimate setting with us. Here, she finds she loves the work, the variety, and the chance to gel with a small, dynamic team. A resident of Utah, she’s a hiker, a nature-lover, and dog mom to chiweenie Taz. Rosyl’s superpower? Practical visualization. She’s a pro at picking just the right-sized containers for leftovers, an enviable talent if we’ve ever heard one.
While he’s been told he’s “lightning fast” at laying out a page or concepting a logo, Spot On graphic designer Brian Ramirez entered California State University San Bernardino set on a career in graphic design for reasons a bit more human than pure efficiency. A helper at heart, Ramirez chose design to assist people in bringing their good ideas to life, and says he’d have become a physician’s assistant if he hadn’t ended up in the creative field. He’s naturally curious with a strong work ethic and a keen desire to learn and help others succeed, and when he’s not working, he’s exercising his strategic side by participating in trading card tournaments, which help him think adaptively as well as have a little fun with friends.
Spot On content and digital marketing strategist Amanda Gingery started her career as an event planner – a fitting beginning for someone who’s a self-proclaimed “efficiency seeker.” The event-focused CRM experience and other on-the-job skills she learned led her toward email and database marketing, then automation, and then to us. She’s a small-team player, preferring the passion and grit of close-knit groups like ours to big agency or corporate gigs, and a problem-solver extraordinaire always ready with a probing question or research. If she wasn’t working in digital strategy, you’d likely find Amanda manning her own floral shop, honing her flower arranging skills – something she does on the side today for lucky family and friends.
Chicago native Taylor Hoffman helps us develop our clients’ marketing strategies and implement engaging email campaigns, a continuation of a career built on deep experience in inbound marketing and HubSpot. Upbeat, organized, and quick to inject a bit of humor, Taylor adds a bright wittiness to our team as well as a compassionate vibe – she’s a great listener focused on helping our clients overcome their marketing challenges with sensitivity and understanding. Having escaped the upper Midwest’s icy grip to settle in Florida, if she’s not at work, you’ll find Taylor on the beach taking in the sun, or at home re-arranging her rooms and dreaming of a fallback career as an interior designer.
Robert writes a lot, pretty fast, and really well, if we do say so. A prolific content creator here at Spot On, he got his start in copy early: a nudge from a high school English teacher launched a career in journalism which led to writing and editing for a healthcare publisher, a niche he works in today. He’s all about quality creativity creating real results for our clients, and wry wit…evidenced by his answer to What would you be doing if you weren’t doing this?: “Right now? I need to finish watching a Netflix movie,” he tells us. (Ha!) In addition to creative survey answers, Rob loves hockey, his partner Mary, four pets (two cats and two guinea pigs), and martial arts. Don’t cross him, he’s a second-degree black belt in Krav Maga. Really.
Writer, editor and content strategist Jeana is an ex-pat of the journalistic world, having honed her wordsmithing talents as a magazine writer and editor, and her sense of a good story well told as executive director of a nonprofit. Her happy place? Working between the down and dirty details of a great piece of copy and the cloud-level creativity of an excellent big idea. Case in point: her love of uncommon punctuation (the interrobang is her favorite). When she’s not working, you’ll find Jeana hiking with her son and dog, tending blooms in her yard, or dreaming about being paid to travel the world writing poetry and practicing her violin.
A brand strategy consultant and writer, Kendra helps Spot On’s clients dig up, define and then tell their best stories. Her sweet spot: pulling the abstract, complicated, or cloud-level idea behind a product or business down to earth and making it understandable and connective to potential buyers. While she’s a consultant, Kendra is all about application, and works best at the intersection of the brand and user story to help set the tone for the customer/company conversation that’s at the heart of all good marketing. When not working, she plays and sings in a handful of bands, co-manages a small recording studio out of her basement, and spends her weekends wailing into a microphone or running around with her husband, daughter, and two dogs, Dee Dee and Joey, who are of course named after the Ramones.