Our Company Name Spot On, Says it All

Partner Brian Cauble’s career sweet spot is at the intersection of technology and creative. It tracks: he started his career as a software developer, then transitioned to sales and marketing, where he found he loves solving business problems even more than technical problems. Today, he leads our ad management and organic strategy practices, and applies his deep analytic skills, powerful business sense and true desire to see businesses succeed to our work. When he’s not working, you’ll find Brian busy being a dad, collecting (and sipping on) some killer bourbon, traveling, and between August and December in the fans at a college football game.

Writer, editor and content strategist Jeana is an ex-pat of the journalistic world, having honed her wordsmithing talents as a magazine writer and editor, and her sense of a good story well told as executive director of a nonprofit. Her happy place? Working between the down and dirty details of a great piece of copy and the cloud-level creativity of an excellent big idea. Case in point: her love of uncommon punctuation (the interrobang is her favorite). When she’s not working, you’ll find Jeana hiking with her son and dog, tending blooms in her yard, or dreaming about being paid to travel the world writing poetry and practicing her violin.

Rebecca is one of our intrepid founders and the partner in charge of “client happiness,” a task she adores, in part for the challenge it brings every day. She began her career in the printing world but happily shifted to online marketing, meeting the industry’s ebb and flow and satisfying her inner geek. She’s our in-house problem-solver and our perspective-shifter, able to see the forest and the trees to guide our clients expertly toward their goals. When she’s not working, you’ll find Rebecca refinishing old furniture, hanging out with her rescued Border Collie and African Grey Parrot, or putting her problem-solving skills to good use trying to figure out the celebrity voices behind whatever animated movie she might be watching (an interesting skill she says is like having a built-in voice recognition program in her head).

Susie is the “face” of Spot On, our networking guru and inbound sales training lead, initiating and then building lasting relationships with our clients as we help them meet their goals and grow their businesses. But she wasn’t always a salesperson. A commercial art degree lead to work in the art department of a small newspaper, where Susie stumbled upon selling. It was love at first sales call, and drew her away from creating toward a partnership with Rebecca Graves that eventually resulted in Spot On. If you hear a hammer pounding away in the background of one of our conference calls (or a banjo; go with us here), it’s probably on Susie’s end – she adores restoring old homes, and still exercises her creative muscles on occasion by plucking a few strings as she learns a new instrument.

Our Director of Content Development, Kay, fell into writing. About six feet into it, you might say, as she cut her teeth in the content creation world as an obituary writer. (“Who wouldn’t want that gig right out of college?!” she tells us. And that’s part of how we knew she’d be a keeper.) She eventually moved on (or up?) to freelance as a journalist and drive content strategy for businesses all over the map from pet food to auto parts, and then found a love of writing for healthcare that she carries to her work at Spot On. She’s collaborative, an empathetic leader, and almost maniacally passionate about creating great content. She’s also one of those extroverted introverts who feels at home in the spotlight – especially if it’s shining on stage with an improv troupe. 

From tidying up files and empowering clients to raiding her own fridge for an impromptu Chopped–style meal, our resident chaos controller Madeline brings focus under fire and a passion for all things organization-related to the Spot On Team as an Account Manager. She’s an experienced marketer having worked in events, PR, and on in-house teams; an insatiable problem-solver; a lifelong learner; and thrilled to add her two pets (Belly the cat and Kevin the dog) to our furry menagerie.

Robert writes a lot, pretty fast, and really well, if we do say so. A prolific content creator here at Spot On, he got his start in copy early: a nudge from a high school English teacher launched a career in journalism which led to writing and editing for a healthcare publisher, a niche he works in today. He’s all about quality creativity creating real results for our clients, and wry wit…evidenced by his answer to What would you be doing if you weren’t doing this?: “Right now? I need to finish watching a Netflix movie,” he tells us. (Ha!) In addition to creative survey answers, Rob loves hockey, his partner Mary, four pets (two cats and two guinea pigs), and martial arts. Don’t cross him, he’s a second-degree black belt in Krav Maga. Really.

Edgar fell in love with art and drawing early, and after trying on the role of fine artist in college, he quickly discovered that using his visual superpowers to help people with their businesses and products was the most rewarding career he could think of. He immediately got to work: freelancing while at university, working for an edtech startup, and constantly indulging his love of learning along the way. As a Graphic Designer with Spot On he helps our content look and function beautifully. And when he’s not behind the computer, you’ll find Edgar exploring the world and enjoying the natural beauty around him.

Project Manager Alissa Padgett had to kiss a few frogs to find her true marketing-world love, but after years with a local digital agency and time with a failed startup, she’s found her niche at the intersection of strategy, design, and project management. She loves helping all the pieces of our work come together, the pet-friendly and female-led culture at Spot On, and the chance to flex her listening skills as she guides our team and clients toward success. When she’s not working, you’ll find Alissa project-managing a full life: supporting her kids’ dance, lacrosse and basketball interests, gardening, thrifting, taking care of three fur babies, and catching up on the latest true crime podcasts.

Our creative director and newest partner Erica Pierce came to Spot On in 2012 after applying for a graphic design position she found on Craigslist (we’ve come a long way). Now she oversees all design and development produced by her amazing team, and serves as our website strategist, helping clients construct a strong, user focused foundation of which to build all of their digital marketing efforts. Erica is mom to two adorable daughters, one human and one canine, and if she hadn’t become a designer, you’d probably find her tending to rescued animals on her own farm right now.

A brand strategy consultant and writer, Kendra helps Spot On’s clients dig up, define and then tell their best stories. Her sweet spot: pulling the abstract, complicated, or cloud-level idea behind a product or business down to earth and making it understandable and connective to potential buyers. While she’s a consultant, Kendra is all about application, and works best at the intersection of the brand and user story to help set the tone for the customer/company conversation that’s at the heart of all good marketing. When not working, she plays and sings in a handful of bands, co-manages a small recording studio out of her basement, and spends her weekends wailing into a microphone or running around with her husband, daughter, and two dogs, Dee Dee and Joey, who are of course named after the Ramones.

While he’s been told he’s “lightning fast” at laying out a page or concepting a logo, Spot On graphic designer Brian Ramirez entered California State University San Bernardino set on a career in graphic design for reasons a bit more human than pure efficiency. A helper at heart, Ramirez chose design to assist people in bringing their good ideas to life, and says he’d have become a physician’s assistant if he hadn’t ended up in the creative field. He’s naturally curious with a strong work ethic and a keen desire to learn and help others succeed, and when he’s not working, he’s exercising his strategic side by participating in trading card tournaments, which help him think adaptively as well as have a little fun with friends.

Our Account Manager Madison loves being on the strategic side of marketing – seeing a good creative plan put into action makes her happy, as does developing relationships with our clients. A self-starter through and through, motivation and determination are themes in her career; she’s always trying something new, whether she’s listening to podcasts, redecorating her house or taking up running. Madison is our lifelong learner, our note-taker, and our platform expert, and in line with the rest of our animal-loving crew, she’s also mom to three crazy pets.