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We Are The Spot On Agency

Spot On is a digital strategy agency. We design websites, develop strategy,
and build brands, but more than that, we partner with businesses to help
them grow and succeed by thinking strategically about their marketing.

The Spot On Team
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We Love What We Do

We’ve been doing it since 2012, when we were founded by Susie Kelley and Rebecca Graves. We’re a close-knit team, and like to get close with our clients, too, learning their businesses like we’re starting our first day on the job with their company, and counting our clients’ success as the only measure of ours.

All of this has earned us awards and HubSpot certifications, but more importantly clients who have stuck with us and return again and again to become long-term partners.

Read our Reviews on HubSpot’s Agency Directory

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We also love working with clients who share some of the same foundational building blocks that give life to our team and our work.

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RELATIONSHIP FOCUSED

If you’re looking for a vendor to check the boxes and check out of the project quickly, we’re not for you.

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Measurable goals-obsessed

Complete solutions that are closely tied to your goals are our thing. We want to co-create those goals with you, work toward them, and then defend against anything that might put you off-course on your way to meeting them.

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Foundation Forward

You don’t construct the attic of a house first. Similarly, we know that marketing success begins with a solid strategic foundation. We want you to build on something smart, sustainable and designed for success.

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Meet The Team

Susie Kelley

Susie is the “face” of Spot On, our networking guru and inbound sales training lead, initiating and then building lasting relationships with our clients as we help them meet their goals and grow their businesses. But she wasn’t always a salesperson. A commercial art degree lead to work in the art department of a small newspaper, where Susie stumbled upon selling. It was love at first sales call, and drew her away from creating toward a partnership with Rebecca Graves that eventually resulted in Spot On. If you hear a hammer pounding away in the background of one of our conference calls (or a banjo; go with us here), it’s probably on Susie’s end – she adores restoring old homes, and still exercises her creative muscles on occasion by plucking a few strings as she learns a new instrument.

Rebecca Graves

Rebecca is one of our intrepid founders and the partner in charge of “client happiness,” a task she adores, in part for the challenge it brings every day. She began her career in the printing world but happily shifted to online marketing, meeting the industry’s ebb and flow and satisfying her inner geek. She’s our in-house problem-solver and our perspective-shifter, able to see the forest and the trees to guide our clients expertly toward their goals. When she’s not working, you’ll find Rebecca refinishing old furniture, hanging out with her two rescue dogs and African Grey Parrot, or putting her problem-solving skills to good use trying to figure out the celebrity voices behind whatever animated movie she might be watching (an interesting skill she says is like having a built-in voice recognition program in her head).

Chris Michalik

Our multi-talented art director Chris chose a career in advertising mostly to learn the business side of marketing, but ended up falling in love with design while on an internship. He’s been pushing pixels ever since, focusing primarily on inbound and digital strategy (which he now works on for us). Equally right and left-brained, Chris brings an orderly, analytical touch to his work, but prefers more artistic pursuits in his off-hours. When he’s not guiding creative for us, he’s cultivating his green thumb as avid small-space gardener with an apartment balcony dripping with fruits and vegetables.

Alison Brunson

Alison has always enjoyed flexing her creative muscles, from creating Geocities websites as a kid to learning to crochet. She’s forever looking for the next thing to try, something she brings to the Spot On team in her love of learning something new every day from our clients all over the US. As a graphic designer, she brings our business’s visions to life on-screen and keeps us on-point and on schedule in our process, placing a high priority on efficiency. In her spare time, you might find her tuning into a true crime podcast or painting in her sketchbook.

Brian Ramirez

While he’s been told he’s “lightning fast” at laying out a page or concepting a logo, Spot On graphic designer Brian Ramirez entered California State University San Bernardino set on a career in graphic design for reasons a bit more human than pure efficiency. A helper at heart, Ramirez chose design to assist people in bringing their good ideas to life, and says he’d have become a physician’s assistant if he hadn’t ended up in the creative field. He’s naturally curious with a strong work ethic and a keen desire to learn and help others succeed, and when he’s not working, he’s exercising his strategic side by participating in trading card tournaments, which help him think adaptively as well as have a little fun with friends.

Amanda Gingery

Spot On content and digital marketing strategist Amanda Gingery started her career as an event planner – a fitting beginning for someone who’s a self-proclaimed “efficiency seeker.” The event-focused CRM experience and other on-the-job skills she learned led her toward email and database marketing, then automation, and then to us. She’s a small-team player, preferring the passion and grit of close-knit groups like ours to big agency or corporate gigs, and a problem-solver extraordinaire always ready with a probing question or research. If she wasn’t working in digital strategy, you’d likely find Amanda manning her own floral shop, honing her flower arranging skills – something she does on the side today for lucky family and friends.

Taylor Hoffman

Chicago native Taylor Hoffman helps us develop our clients’ marketing strategies and implement engaging email campaigns, a continuation of a career built on deep experience in inbound marketing and HubSpot. Upbeat, organized, and quick to inject a bit of humor, Taylor adds a bright wittiness to our team as well as a compassionate vibe – she’s a great listener focused on helping our clients overcome their marketing challenges with sensitivity and understanding. Having escaped the upper Midwest’s icy grip to settle in Florida, if she’s not at work, you’ll find Taylor on the beach taking in the sun, or at home re-arranging her rooms and dreaming of a fallback career as an interior designer.