Hormone Health & Weight Loss is a leader in hormone replacement therapy with seven locations across the country. They offer custom treatments designed to respond to each patient’s unique needs, and their highly trained and focused medical staff monitor progress. Other services that are offered include i-Lipo™, weight loss, infrared sauna and skincare.
They came to Spot On with the goals of decreasing the amount of money spent on TV ads, increasing the number of patients at each location, and engaging with the people who take the hormone test that is offered on their website. All these goals were accomplished within the first twelve months of working with Spot On.
How we did it:
Redesigned their website so that it is optimized for lead conversion; designed with a relevant, effective call to action on each page resulting in increased lead conversion opportunities.
Developed landing pages that have a 22% conversion rate
Applied SEO strategy for consistent use of relevant long tail keyword phrases that are relevant to target marketing personas
Increased organic traffic by 58% by providing and applying a comprehensive inbound marketing strategy throughout their website, social media, blogging and email marketing efforts.
Decreased TV marketing spend by 20% by improving the customer conversions on the website
Increased leads by 70% by providing relevant content worthy of people being willing to provide their contact information to receive (allowing for further lead nurturing and higher customer conversions)
Within one year, HH&WL experienced a ROI of over 300% with Spot On’s inbound marketing services
Scott Chastain, co-owner HH&WL – “During our first year, for every dollar we spent with Spot On for inbound marketing, we made $3!”
Frank Paris, co-owner HH&WL – “We never have to worry about our website, or getting leads from inbound marketing. Spot On handles everything, leaving us free to manage our business growth.”
Shelving Design Systems is a specialized healthcare and retail design and installation firm. Creating innovative store displays, better layouts, smarter workflow, and more meaningful customer interaction through use of the highest quality materials, design and space planning. Pharmacies and retail businesses improve sales by providing a pleasant experience for their customers.
SDS was an existing Spot On client from their pre-inbound marketing days whose website was basically just an online brochure. The site had low traffic and was not generating leads. The agreed upon goals were to focus on increasing their traffic, and qualified lead generation for their sales team. In their first year of inbound marketing services from Spot On their site traffic increased by 91% and a 54% increase in sales qualified leads.
How we did it:
91% Increase in website traffic is a result of SEO strategy, content marketing through the website pages, blogging, and social media sharing.
54% Increase in sales qualified leads due to content that is attracting visitors who are interested in what they offer and the website now has conversion tools in place (call to action buttons, landing pages and helpful download content tailored to thier marketing personas).
Content created and implemented by Spot On is resulting in high conversion rates on landing pages demonstrating website visitors are willing to exchange their contact information for it, providing for further marketing efforts. Having a means lead nurturing is necessary due to the long sales cycle involved in the services provided by Shelving Design Systems.
Robert Walthall, Jr., Managing Partner at Shelving Design Systems – “The leads we get through inbound marketing are more engaged and more qualified which shortens our sales process. Since working with Spot On, I have dedicated a salesperson working only the leads coming through inbound marketing. More importantly we have both completed inbound marketing training – this insures we fully understand the process and are completely on board with this new way of marketing.”