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Digital Marketing Strategy

Digital Strategy

Get an in-depth view of your customers’ needs and a strategic way to
reach out, pull them in, and create sales – and advocates.
Learn How to Develop Your Strategy

Marketing Doesn’t Start with a Website.
It Starts with Strategy.

You don’t need more ads. You need a plan. Your site may be broken. Your leads might be stale.
 Your ads…underperforming. But all those things are likely just symptoms of a larger problem: a lack
of strategy.
We help companies pull back from the point of sale and think bigger, defining what customers
need, where they feel pain and how they want to interact with you, and then plan the best ways to make
contact and entice them to come back for more.
Digital Marketing Strategy Documents
Digital Marketing Strategy Process

Build a Smart Foundation

The Digital Marketing Strategy Process

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First: Audit

Start with what you have. We begin by evaluating your current website, and peek at your SEO, social media and other marketing efforts to identify the weak links and missing pieces. Finding what’s broken is only the beginning, however.


How It Works
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Next: Listen

What’s your process? It’s a question we ask of you, your customers, and even those who know you but haven’t become buyers, discovering both how you currently chase leads and make sales, and what keeps your customers up at night. We want to know it all: the good, bad, and the ugly.


How It Works
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Finally: Execute

Put the puzzle together. From persona interview data, we’ll create a messaging strategy together, so you’ll be able to repeat the process when things change (and they will). At the end, you get a complete blueprint for creating content that really means something to your customers, a plan for lead nurturing, and a foundation for creating marketing efforts from social to blogging to ad buying.


How It Works
Digital Marketing Strategy Process

Make the Most of Your Marketing

Create an ecosystem of selling that’s strategic and tuned to keeping customers excited and engaged.
Understand Your Audience

Understand Audience

Discover what really motivates the people who you think should love your business — both good and bad.
Score with Social

Score with Social

Set the foundation for social content that says the right things at the right times to the right people.
Tune up SEO

Tune up SEO

Bring customers to you by leveraging best practices in content creation and site design. When Google’s happy, everyone is happy. 
Make Informed Decisions

Make Informed Decisions

Use real user data discovered through strategic listening to make changes rooted in something real.
Create Killer Content

Create Killer Content

Great content isn’t about volume, it’s about offering something of value. Get to know your audience and write content that means something (which means they’ll remember you).
See Real Results

See Real Results

Get a complete blueprint for developing content that generates leads (and converts), and a strategic plan for doing it again and again.

Recommended Reading

Digital Marketing Strategy EBook
Ebook

Digital Marketing Strategy

Read our ebook to learn how a comprehensive digital marketing strategy is developed.
Why Local and Mobile Search Matters Webinar
Webinar

Why Local and Mobile Search Matters

Learn how to improve and better manage your digital presence.

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