First: Audit
Start with what you have. We begin by evaluating your current website, and peek at your SEO, social media and other marketing efforts to identify the weak links and missing pieces. Finding what’s broken is only the beginning, however.
Start with what you have. We begin by evaluating your current website, and peek at your SEO, social media and other marketing efforts to identify the weak links and missing pieces. Finding what’s broken is only the beginning, however.
What’s your process? It’s a question we ask of you, your customers, and even those who know you but haven’t become buyers, discovering both how you currently chase leads and make sales, and what keeps your customers up at night. We want to know it all: the good, bad, and the ugly.
Put the puzzle together. From persona interview data, we’ll create a messaging strategy together, so you’ll be able to repeat the process when things change (and they will). At the end, you get a complete blueprint for creating content that really means something to your customers, a plan for lead nurturing, and a foundation for creating marketing efforts from social to blogging to ad buying.
