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Paid Advertising
There’s huge opportunity in PPC for healthcare — you just have to know how to grab it. Spot On is an expert in B2B healthcare marketing. We understand the market, know the competition, and how to handle the challenges that come from advertising in a heavily regulated (and complicated) industry.
Paid advertising is both an art and a science. Lucky for you, our team excels in both healthcare PPC and the creative mindset that entices and excites audiences. Let us help put it all together for you.
Facebook, Instagram, Google Ads or LinkedIn? We'll help you strategically choose the right option among these and more. Plus, we'll get you set up and started with an ad spend appropriate for your goals.
All leads are not created equally. Grab the right eyeballs with correctly structured and creatively relevant ads and use your money wisely.
Conversion requires smart setup of your online ecosystem, plus well-thought landing pages, well placed offers and a set of well-defined goals. We work with you through it all.
The Spot On Method
Successful paid advertising isn’t about plastering the internet with campaigns; it’s strategic, meticulously planned and all about the numbers. We love it all so much we became experts and built a process that makes a real difference for businesses.
There are lots of rules and regulations that make running ads for anyone in the medical space tricky and sometimes frustrating. Rejections happen (often). So does search engine suppression of your reach. Sometimes, it might even be difficult to find out why. It’s infuriating — and it’s happened to us.
The good news is, we know where the landmines are and how to get around them, and/or what to do if you need to appeal rejections to Google, Bing, Facebook/Instagram or LinkedIn. In addition to being experts in B2B healthcare marketing, we’ve become experts in this, too.
We all want an easy answer, but the truth is, it depends on your industry and who your customers are. There’s a good chance that you will end up running ads on more than one platform, but the reasonable limit is around two to three platforms at a time. A good paid ad/PPC strategy will evaluate all the major platforms to see what makes the most sense for your business.
Yes, you can. However, healthcare remarketing is super tricky. Google will often reject or not show your ads if they even use words that sound like they are related to healthcare or health. We’ve been dealing with this reality for our clients for years, and have learned what to say in our ads and what to avoid. We have also learned how to navigate support when it is necessary, so it’s less frustrating for everyone.
It depends (of course). To be entirely honest, $100 a month isn’t going to do much for you. We do work with a wide range of budgets — from $10 a day to thousands a day — and can tell you what you recommend you do within your budget. There’s a right budget for every company; let us help you find it.
We love SEO and use social media all the time for our clients. However, getting traffic to your site through SEO and social media takes time and effort — though it’s a long game that pays off really well.
Paid advertising is a faster solution that gains traffic quickly and is very targeted when done correctly. Most of our clients do both at once: run ads and work on growing their organic traffic through targeted traffic and first-rate content, then reduce their advertising spend when organic traffic results begin to kick in.
Learn more about how well-executed PPC can boost sales.
