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Spot On’s points-based pricing tiers make it easy to flex and grow with your business’s changing needs.

See how points pricing works:

HubSpot Video

Digital Marketing Pricing

Retainers starting at


Including but not limited to:
  • Branding
  • Content creation
  • SEO
  • Digital ads
  • Lead nurturing emails
  • Website strategy

Website Plans & Pricing

Website Audit
All in at


Get quick win recommendations to take your site to the next level.

SEO info bubble

Does your website play nicely with search engines?

Accessibility info bubble

Is it accessible for all visitors, including those with disabilities?

User Experience (UX) info bubble

Is it easy to use and understand?

Content Analysis info bubble

Does the content resonate with your prospects?

Conversion (CRO) info bubble

Are there clear paths and opportunities for conversion?

Website Strategy
All in at


Build a strong foundation and a solid plan for your new site.

Questionnaire info bubble

We explore the determinants of your site’s success, from target demographics to frequently asked sales questions to design preferences and user experience.

Visitor Value Map info bubble

We step into your prospects’ shoes to create a guide for content that is tailored to their point of view.

Sitemap info bubble

We determine every page that will be included in the new site and how to structure the navigation.

Keywords/SEO info bubble

Based on what you want to be found for and what your audience is searching for, we find the sweet spot and recommend specific keywords for each page.

User Flows info bubble

Using flow charts, we map how visitors should move through your site at each stage of the buying journey and suggest opportunities to maximize conversions.

Page Strategy info bubble

A text-based wireframe gives shape to your site. For every type of page, we’ll list the goal, present each section of text with content recommendations and provide design notes.

Budget & Timeline info bubble

There’s no surprises! We share a detailed scope of work with a budget and timeline, so you know exactly what to expect every step of the way.

Website Creation
Starting at


Get start-to-finish creative work that’s standout and thorough.

Wireframes info bubble

We provide you with digitized sketches of page layout and suggested functionality.

Copywriting info bubble

We create keyword-optimized content that empathizes with your personas and positions your company as the hero.

Design info bubble

We offer a range of design options, from template sites to fully custom designs, and everything in between.

Development info bubble

Use of the latest technology ensures clean code and a simple editing experience.

QA Testing info bubble

Every page is reviewed against a thorough checklist and cross-checked on all major browsers and devices.

Site Launch info bubble

We provide full support during go-live and and ensure everything runs smoothly afterward.

Training info bubble

We will lead you through a live training session that’s recorded and send it to you for future reference.

Data-Driven Design
Starting at


Make informed, ongoing site improvements based on user data.

Ongoing Maintenance info bubble

We continue to ensure your site functions at its best, staying on top of plugin updates, Google Analytics changes, technical SEO and more.

Requested Edits info bubble

We’ll make requested changes to your site, so you can focus on your full-time job.

Recommendations info bubble

After a full website audit, we’ll provide recommendations regarding which changes should come first based on effort level and impact.

Testing info bubble

A/B and/or multivariate tests examine how our recommendations perform against a control page or feature.

Reporting info bubble

We will set up a Google-based tracking system to capture complete, accurate marketing and engagement performance data, as well as heatmap data to see how visitors interact with your site.

Rinse, Repeat info bubble

We will continue to provide new and updated recommendations based on reporting and testing outcomes.

Take the first step toward healthcare digital marketing success.

Whatever your starting place, we’re ready to dig in, learn, research, design and strategize how to help you break out, level up or grow stronger.