Partnership for pay to play.

Paid advertising is both an art and a science. Lucky for you, our team excels in both healthcare technology advertising and the creative mindset that entices and excites audiences. Let us help put it all together for you.

Start with the right platform

Start with the right platform

Facebook, Instagram, Google Ads or LinkedIn? We'll help you strategically choose the right option among these and more. Plus, we'll get you set up and started with an ad spend appropriate for your goals.

Target the right audience

Target the right audience

All leads are not created equally. Grab the right eyeballs with correctly structured and creatively relevant ads and use your money wisely.

Capture and convert buyers

Capture and convert buyers

Conversion requires smart setup of your online ecosystem, plus well-thought landing pages, well placed offers and a set of well-defined goals. We work with you through it all.

Frequently Asked Questions

Digital Marketing
Why do I see my competitor’s ads when I search for my company’s name on Google or Bing?

Your competitor is likely running Search ads and bidding on keywords that include your company and product names. While they typically can’t actually mention your company due to trademarks, they can certainly try to steal the traffic (and business) of prospects who come looking for you. You should consider bidding on your own keywords (and even your competitors’) using Branded Search ads. It’s all a part of your entire advertising and marketing strategy, so reach out and we can talk about what might be a good plan for your business.

Are paid ads more difficult or just different for companies who provide software or SaaS to the medical industry?

There are lots of rules and regulations that make running ads for anyone in the medical space tricky and sometimes frustrating. Rejections happen (often). So does search engine suppression of your reach. Sometimes, it might even be difficult to find out why. It’s infuriating — and it’s happened to us.

The good news is, we know where the landmines are and how to get around them, and/or what to do if you need to appeal rejections to Google, Bing, Facebook/Instagram or LinkedIn. In addition to being experts in marketing for healthcare SaaS, we’ve become experts in this, too.

I don’t know where to advertise. Should I use Google, Bing/Yahoo, Facebook, LinkedIn, Instagram, Snapchat, Tiktok, Spotify, etc.?

We all want an easy answer, but the truth is, it depends on your industry and who your customers are. There’s a good chance that you will end up running ads on more than one platform, but the reasonable limit is around two to three platforms at a time. A good paid ad/PPC strategy will evaluate all the major platforms to see what makes the most sense for your business.

Can I use retargeting/remarketing ads for healthcare software and healthcare SAAS products?

Yes, you can. However, healthcare remarketing is super tricky. Google will often reject or not show your ads if they even use words that sound like they are related to healthcare or health. We’ve been dealing with this reality for our clients for years, and have learned what to say in our ads and what to avoid. We have also learned how to navigate support when it is necessary, so it’s less frustrating for everyone.

What budget do I need to have to run PPC ads?

It depends (of course). To be entirely honest, $100 a month isn’t going to do much for you. We do work with a wide range of budgets — from $10 a day to thousands a day — and can tell you what you recommend you do within your budget. There’s a right budget for every company; let us help you find it.

Why should I use paid advertising instead of relying on unpaid marketing such as Facebook or SEO (Search Engine Optimization)?

We love SEO and use social media all the time for our clients. However, getting traffic to your site through SEO and social media takes time and effort — though it’s a long game that pays off really well.

Paid advertising is a faster solution that gains traffic quickly and is very targeted when done correctly. Most of our clients do both at once: run ads and work on growing their organic traffic through targeted traffic and first-rate content, then reduce their advertising spend when organic traffic results begin to kick in.

The Spot On Blog

Learn more about how well-executed paid advertising can boost sales.

4 B2B SaaS Marketing Mistakes - and How to Avoid Them
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4 B2B SaaS Marketing Mistakes - and How to Avoid Them
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Healthcare App Marketing: How to Fix Four Common Mistakes
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Healthcare App Marketing: How to Fix Four Common Mistakes
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Take the first step toward healthcare digital marketing success.

Whatever your starting place, we’re ready to dig in, learn, research, design and strategize how to help you break out, level up or grow stronger.