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Focus your efforts and choose from Spot On’s strategic menu to get our help on one or more critical parts of a brand or digital experience refresh. If you’re not quite ready to commit to a full brand-to-build project, are short on time, or just want to see what working with our team is like in a smaller engagement, it’s a great way to get the results you’re most interested in quickly.
Define the story, position, and personality of your company. Branding is more than just a logo, colors, and typefaces. It’s a foundational expression of what your company or product is and stands for. It starts with a differentiated truth only you can own and informs decisions about messaging, marketing, design, and experience.
Get clear about what sets your brand apart, and make sure the right people hear you, loud and clear. Your brand’s value proposition is a concise explanation of how you uniquely fulfill an audience’s needs. Messaging combines a brand’s identity with the benefits conveyed in your value proposition to speak directly to potential audiences. Together, they make sure you’re saying the right things to the right people in the right ways.
Plan, then build. We don’t advise building a website without first thinking through the problems your visitors are looking to solve, the ways they like to consume information, and the keywords that might draw them to you. Web strategy allows our team to ask the right questions and discover the true needs of your customers (and your business) to help us create a thoughtful foundation for your website.
Take a look under the hood of your current website and get recommendations on how to improve performance, user experience, conversions, and more. We’ll look into the effectiveness and performance of every element, from the way users find you to the layout of your page’s components, and the effectiveness of copy to how accessible your site is to users of differing abilities.
Improve your content, page rankings, and, importantly, your users’ experience. By combining audience research, data-driven content performance insight, we help companies identify gaps in messaging, take advantage of SEO content opportunities, and drive more traffic to their sites.
Find out the strengths and weaknesses of your site. An SEO audit pops open the hood of your digital experience and helps you both troubleshoot and determine opportunities for maximizing SEO performance so you can pull more of the right people to you and generate more qualified leads from them.
Whatever your starting place, we’re ready to dig in, learn, research, design and strategize how to help you break out, level up or grow stronger.