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The Spot On Blog

Amazing Insights About Healthcare and SaaS Digital Marketing

Author: Susie Kelley
How Digital Presence Affects Local Search for Your Business
Marketing/Sales Strategy

How Digital Presence Affects Local Search for Your Business

Your company's digital presence includes all the information found online about your business....
9 Ways Buyer Personas Define B2B Digital Marketing Strategy
Marketing/Sales Strategy

9 Ways Buyer Personas Define B2B Digital Marketing Strategy

Developing buyer personas is vital when developing an inbound marketing strategy, but what are some...
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Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)
Marketing/Sales Strategy

Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

Using humor on Twitter has been majorly successful for several brands. Get inspired to add comedy...
Developing Inbound Marketing for a Healthcare Digital Marketing Strategy
Marketing/Sales Strategy

Developing Inbound Marketing for a Healthcare Digital Marketing Strategy

Marketing has shifted from offline to online. Integrating inbound marketing into an overall...
Learn How One Healthcare Marketing Professional is Staying Ahead
Marketing/Sales Strategy

Learn How One Healthcare Marketing Professional is Staying Ahead

As healthcare marketers, sometimes we have to bring in the old with the new for the sake of our...
The 3 Most Responsive Channels For Healthcare IT Marketers

The 3 Most Responsive Channels For Healthcare IT Marketers

Connecting with your target market via content and social media interactions is the stuff...
It's Time to Bring Marketing and Sales Together
Marketing/Sales Strategy

It's Time to Bring Marketing and Sales Together

Miss our podcast? Read the transcript here and learn the benefits of uniting your sales and...
4 Differences Between Legacy Salespeople and Inbound Salespeople

4 Differences Between Legacy Salespeople and Inbound Salespeople

Which side of the legacy vs inbound sales wall are you on? If your sales team is still working in...
Everything You Need to Know to Create Killer-Specific Buyer Personas
Marketing/Sales Strategy

Everything You Need to Know to Create Killer-Specific Buyer Personas

Learning how to create buyer personas opens up space for more in-depth understanding of who your...
6 Examples of Great Content That Isn't Written
Content Marketing

6 Examples of Great Content That Isn't Written

While written content is important, there are many forms of content that may appeal to your...
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