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The 3 Most Responsive Channels For Healthcare IT Marketers

Susie Kelley
By Susie Kelley on July 11, 2017

The 3 Most Responsive Channels For Healthcare IT Marketers

Susie Kelley
By Susie Kelley on July 11, 2017

startup-photos.jpgSuccessful healthcare SaaS marketing relies on personalized, human engagement. Connecting with your target market via content and social media interactions is the stuff first-page Google results are made of.

Website design, inbound methodology and savvy content creation are all formative pieces of the puzzle, but social media channels are some of the most direct means of achieving continued, personalized engagement with prospects and clients.

Leverage the 3 Most Responsive Channels for Healthcare IT Marketers

With that in mind, we've done a little of the leg work for you, researching some of the most responsive channels for healthcare SaaS marketing. Use this information to your advantage and start creating and/or posting content that fosters learning, communication and interest from your greater prospects and follower network.

Email Marketing is where it's at for targeting physicians

Do physicians comprise a significant sector of your target markets? According to Publicis Touchpoint , email is the single most effective communication channel for reaching physicians. This is largely due to the fact that many physicians simply don't have time to - or consciously choose not to - speak with sales reps.

According to Publicis Touchpoint's surveys, 66% of physicians choose email as their preferred method of communication when they can't meet face-to-face with a human. Unfortunately, many marketers put emails on the backburner in light "quicker-and-easier" social media posting.

If you're struggling to garner the following you want, we recommend taking the email bull by the horns and learning to leverage the power of a well-crafted email campaign. The first step in this process is ensuring your emails are optimized for mobile devices. One of the most shocking statistics revealed by the survey's findings were that only 5% of physician emails are mobile-friendly.

We already know the large majority of the public will immediately delete emails that don't load quickly or aren't legible, so why risk that? Make sure marketing emails open seamlessly across the spectrum of devices - and then fill them with irresistible content.

Learn how to use LinkedIn Groups

How much you lose when you ignore the powerful ways LinkedIn groups respond to well-grounded, inbound marketing practices. LinkedIn is the #1 social media channel for professionals - and that includes the professionals you're trying to attract as clients via healthcare SaaS marketing.

Establishing a highly-qualified LinkedIn group allows you to stand out as a leader and authority in your industry, in addition to helping you forge more personal connections with prospects and clients. It's also a great way to build "word of network" connections as current group members share your content with other potentially qualified prospects.

To get started, read, Identifying Prospects and Building Relationships, as well as LinkedIn and Inbound Marketing: Positioning Yourself as an Expert.

Write blog posts consistently

Every. Body. Uses. Search. Engines (with a few exceptions). We don't want to hyperbolize here, but the reality is that the sweeping majority of your healthcare marketing prospects are using search engines to find the solutions you offer...they just don't know about you yet.

So, how do you fix that? You keep blogging. You blog and blog and blog - and you share them across the array of social media channels. All those blogs - based on all the questions and queries healthcare professionals are searching online and targeted to their personas - are the ticket to being found via Google and other search engines.

The most powerful healthcare SaaS marketers in the nation are using all three of these, as well as a spectrum of other, digital channels to keep their brand ahead of the rest. Now, it's your company's turn to do the same.

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Susie Kelley
Published by Susie Kelley

Spot On co-founder and partner Susie Kelley is dedicated to leveraging technology to advance innovative solutions in highly regulated industries. Driven by the opportunity to elevate brands, she co-founded Spot On in 2012 after having spent 15 years honing her marketing skills in an agency. Susie leads business development with a personal touch, focusing on building lasting relationships with clients to meet — and exceed — their goals for business growth.

To learn more about Susie, visit our Company Page.

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