X
Chat with Us

The Spot On Blog

Amazing Insights About Healthcare and SaaS Digital Marketing

Marketing/Sales Strategy

How to Develop a Solid B2B PPC Strategy

B2B pay per click (PPC) campaigns can be daunting, especially when you consider the average cost per click in 2025 is $5.26 and the average cost per lead from PPC ads is...

Marketing/Sales Strategy

How to Develop a Solid B2B PPC Strategy

B2B pay per click (PPC) campaigns can be daunting, especially when you consider the average cost per click in 2025 is $5.26 and the average cost per lead from PPC ads is...

Popular Reads

See More

Marketing/Sales Strategy
Accelerate Your Pipeline With Effective SaaS Video Marketing
Marketing/Sales Strategy
The 7 Stages of the Healthcare SaaS Marketing Funnel
Website Strategy
Optimize Your SaaS Website: 6 Elements for Better Conversions

SEO/SEM Strategy

A Comprehensive Breakdown of Search Optimization Strategies in the Era of AI
SEO/SEM Strategy

A Comprehensive Breakdown of Search Optimization Strategies in the Era of AI

Explore the fundamentals of new AI-based search optimization strategies and discover tips for...
How to Navigate Google Restrictions on Healthcare Advertising
SEO/SEM Strategy

How to Navigate Google Restrictions on Healthcare Advertising

Get the insider scoop on navigating Google’s restrictions on healthcare advertising to reach your...
subscribe image

Get the latest and greatest posts sent straight to your inbox.

Beyond SEO: The Brave New World of B2B Search Engine Marketing
SEO/SEM Strategy

Beyond SEO: The Brave New World of B2B Search Engine Marketing

Learn how to augment your B2B search engine marketing strategy with EEAT, ASO, AEO, and LMO best...
How to Drive Traffic With PPC Healthcare Advertising
SEO/SEM Strategy

How to Drive Traffic With PPC Healthcare Advertising

Healthcare advertising supports a holistic marketing strategy for SaaS products to maximize your...
How to Get Found by Prospects With Healthcare SEO Marketing
SEO/SEM Strategy

How to Get Found by Prospects With Healthcare SEO Marketing

Healthcare SEO is essential for healthcare software companies to get in front of prospects. Follow...
How to Adapt to Trends Impacting Healthcare SEO and Content Strategy
SEO/SEM Strategy

How to Adapt to Trends Impacting Healthcare SEO and Content Strategy

Learn the top search trends impacting healthcare SaaS companies and how to adapt your SEO and...
4 Tips to Build an Effective Healthcare Advertising Strategy
SEO/SEM Strategy

4 Tips to Build an Effective Healthcare Advertising Strategy

Underperforming ads? Check to see if you’re making these 4 common ad strategy mistakes in your...
Designing a Website for Healthcare Buyers: 5 Key Principles
Website Strategy

Designing a Website for Healthcare Buyers: 5 Key Principles

Dive into some of the most important factors to consider when developing a website for healthcare.
Don’t Get Lost in a Sea of Content: 6 Tips From Healthcare Marketers
SEO/SEM Strategy

Don’t Get Lost in a Sea of Content: 6 Tips From Healthcare Marketers

AI-generated content and Google’s update to its SEO formula are making content marketers’ jobs...
10 Creative Ways a Healthcare SEO Agency Delivers Results
SEO/SEM Strategy

10 Creative Ways a Healthcare SEO Agency Delivers Results

Discover 10 creative ways a healthcare SEO agency delivers SEO results with innovative strategies...
New call-to-action
Load More