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The Spot On Blog

Amazing Insights About Healthcare and SaaS Digital Marketing

Author: Susie Kelley
A Website Redesign for STEM Curriculum Expert KnowAtom
Website Strategy

A Website Redesign for STEM Curriculum Expert KnowAtom

A website redesign for a STEM curriculum company increases page views, time spent on site and...
Website Traffic that Sells Software: Quantity Versus Quality
Marketing/Sales Strategy

Website Traffic that Sells Software: Quantity Versus Quality

The most successful software marketing strategy focuses on quality over quantity when it comes to...
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Selling Software with Pay-Per-Click: Is Your Landing Page Up to Par?
Marketing/Sales Strategy

Selling Software with Pay-Per-Click: Is Your Landing Page Up to Par?

Your landing pages should play a major role in your software marketing strategy.
Why and How to Build a LinkedIn Group for Healthcare Marketing
Marketing/Sales Strategy

Why and How to Build a LinkedIn Group for Healthcare Marketing

Creating a LinkedIn group is a great way to leverage your company's healthcare marketing and reach...
Business to Business Lead Generation for Specialized Software Marketing
Marketing/Sales Strategy

Business to Business Lead Generation for Specialized Software Marketing

Specialized software marketing requires a specialized inbound marketing strategy that combines...
The Pros and Cons of External Marketing for Healthcare
Marketing Agency

The Pros and Cons of External Marketing for Healthcare

External marketing isn't dead, but is it worth investing in for your healthcare marketing plan?
SaaS: Reliable Tips for Maximizing User Adoption
Marketing/Sales Strategy

SaaS: Reliable Tips for Maximizing User Adoption

Prioritize customers' needs to maximize user adoption and profitable growth in software marketing.
How to Create Customer Success Centered Marketing Strategies
Marketing/Sales Strategy

How to Create Customer Success Centered Marketing Strategies

An inbound marketing strategy that puts customers first is crucial to increased conversions and...
5 Practical Tips for Decreasing Customer Churn
Marketing/Sales Strategy

5 Practical Tips for Decreasing Customer Churn

Reduce customer churn by optimizing your software marketing to engage with and appeal to customers.
Smart Lead Generation Strategies for SaaS Professionals
Marketing/Sales Strategy

Smart Lead Generation Strategies for SaaS Professionals

Make your software marketing relevant and authentic to prospects with these lead generation...
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