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The Spot On Blog

Amazing Insights About Healthcare and SaaS Digital Marketing

Marketing/Sales Strategy

How to Develop a Solid B2B PPC Strategy

B2B pay per click (PPC) campaigns can be daunting, especially when you consider the average cost per click in 2025 is $5.26 and the average cost per lead from PPC ads is...

Marketing/Sales Strategy

How to Develop a Solid B2B PPC Strategy

B2B pay per click (PPC) campaigns can be daunting, especially when you consider the average cost per click in 2025 is $5.26 and the average cost per lead from PPC ads is...

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Marketing/Sales Strategy
Accelerate Your Pipeline With Effective SaaS Video Marketing
Marketing/Sales Strategy
The 7 Stages of the Healthcare SaaS Marketing Funnel
Website Strategy
Optimize Your SaaS Website: 6 Elements for Better Conversions

Marketing/Sales Strategy

5 B2B Event Marketing Best Practices to Make the Most of Leads
Marketing/Sales Strategy

5 B2B Event Marketing Best Practices to Make the Most of Leads

To help you get the most out of your marketing leads, we've put together five B2B event marketing...
Healthcare App Marketing: 4 Common Mistakes and How to Avoid Them
Marketing/Sales Strategy

Healthcare App Marketing: 4 Common Mistakes and How to Avoid Them

Healthcare app marketing comes with a unique set of challenges. Learn how to navigate a complex...
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The 7 Stages of the Healthcare SaaS Marketing Funnel
Marketing/Sales Strategy

The 7 Stages of the Healthcare SaaS Marketing Funnel

The marketing funnel is similar across industries, but the healthcare SaaS marketing funnel has...
Top B2B Marketing Trends for SaaS Companies
Marketing/Sales Strategy

Top B2B Marketing Trends for SaaS Companies

Explore 8 B2B marketing trends shaping the SaaS industry and learn how to apply them to your...
How to Accelerate Your Pipeline with AI Marketing Tools (Part 2)
Marketing/Sales Strategy

How to Accelerate Your Pipeline with AI Marketing Tools (Part 2)

Learn how AI marketing tools can help you optimize your budget, support attribution modeling, and...
How to Accelerate Your Pipeline with AI Marketing Tools (Part 1)
Marketing/Sales Strategy

How to Accelerate Your Pipeline with AI Marketing Tools (Part 1)

Discover how AI marketing tools can automate lead capture, scale hyper-personalization, and boost...
A Guide to Inbound Healthcare Marketing Strategy for SaaS Companies
Marketing/Sales Strategy

A Guide to Inbound Healthcare Marketing Strategy for SaaS Companies

An inbound healthcare marketing strategy helps you navigate the long and complex B2B sales cycle....
How to Evaluate Your SaaS Website Performance
Marketing/Sales Strategy

How to Evaluate Your SaaS Website Performance

These seven metrics show how your SaaS website stacks up. Learn how to improve them to drive...
5 Foundational Components of Effective B2B Healthcare Marketing
Marketing/Sales Strategy

5 Foundational Components of Effective B2B Healthcare Marketing

Learn the 5 foundational components for building a B2B healthcare marketing strategy to achieve...
The Foundation for Winning the B2B SaaS Marketing Game
Marketing/Sales Strategy

The Foundation for Winning the B2B SaaS Marketing Game

Learn what makes B2B SaaS marketing unique, what challenges you must address, and how to set the...
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