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Your website should do more than look good—it must drive results. We work with B2B SaaS companies in healthcare, finance, legal, and cybersecurity to develop websites grounded in strategy, intuitive UX, and messaging that resonates with the right buyers. The result? A true growth engine.
We’ve seen it all: the good, the bad and the utterly broken. Let us help you move from web disorganization to connecting deeply with your audiences on every page.
Understand and clearly articulate what makes your brand, technology and/or services worth your potential customers’ time by defining your unique value proposition. This forms a foundation of a story that most sites miss, signaling to your audiences that you’re the one for them.
You’ve got a goal for your site; now you just need to draw the map that leads visitors to it. Site strategy takes a step back from the individual page level to consider the whole user journey from copy to CTA placement and much more.
Regardless of how revolutionary your products are, your website is not “set it and forget it.” Sites age quickly (and badly), and it’s not just about being out of date; site design that’s left sitting around often lacks in the user experience department. Update your design like you revise your products, and update your potential to capture audiences’ attention.
The Spot On Method
Effective B2B SaaS website design goes beyond just publishing a few pages. The best sites are meticulously built with the audience in mind and optimized continuously. Spot On guides you through every step to get it right — and keep it working.
Get quick win recommendations to take your site to the next level.
Does your website play nicely with search engines?
Is it accessible for all visitors, including those with disabilities?
Is it easy to use and understand?
Does the content resonate with your prospects?
Are there clear paths and opportunities for conversion?
Build a strong foundation and a solid plan for your new site.
We explore the determinants of your site’s success, from target demographics to frequently asked sales questions to design preferences and user experience.
We step into your prospects’ shoes to create a guide for content that is tailored to their point of view.
We determine every page that will be included in the new site and how to structure the navigation.
Based on what you want to be found for and what your audience is searching for, we find the sweet spot and recommend specific keywords for each page. *Requires keyword research
Using flow charts, we map how visitors should move through your site at each stage of the buying journey and suggest opportunities to maximize conversions.
A text-based wireframe gives shape to your site. For every type of page, we’ll list the goal, present each section of text with content recommendations and provide design notes.
There’s no surprises! We share a detailed scope of work with a budget and timeline, so you know exactly what to expect every step of the way.
Get start-to-finish creative work that’s standout and thorough.
We provide you with digitized sketches of page layout and suggested functionality.
We create keyword-optimized content that empathizes with your personas and positions your company as the hero.
We offer a range of design options, from template sites to fully custom designs, and everything in between.
Use of the latest technology ensures clean code and a simple editing experience.
Every page is reviewed against a thorough checklist and cross-checked on all major browsers and devices.
We provide full support during go-live and and ensure everything runs smoothly afterward.
We will lead you through a live training session that’s recorded and send it to you for future reference.
Make informed, ongoing site improvements based on user data.
We continue to ensure your site functions at its best, staying on top of plugin updates, Google Analytics changes, technical SEO and more.
We’ll make requested changes to your site, so you can focus on your full-time job.
After a full website audit, we’ll provide recommendations regarding which changes should come first based on effort level and impact.
A/B and/or multivariate tests examine how our recommendations perform against a control page or feature.
We will set up a Google-based tracking system to capture complete, accurate marketing and engagement performance data, as well as heatmap data to see how visitors interact with your site.
We will continue to provide new and updated recommendations based on reporting and testing outcomes.
Most sites take between two to six months, and your timeline will depend on several things:
Templated sites are out-of-the box solutions that are pre-designed and pre-coded. If you decide to go this way, we will select a few different options for you to choose from, then adjust the template to match your colors and fonts, as well as re-work the page layouts to fit your content. Benefits of templated sites include quicker turn-around times and a lower price point.
Custom sites are exactly that – fully custom and unique. Here, we will start from scratch to wireframe, create content and design for a site that is entirely yours alone. Custom sites are more creative than templated sites and are built exactly to your specifications and aesthetics and tend to stand out in crowded marketplaces.
We primarily develop on HubSpot and WordPress, with HubSpot being our preferred platform. HubSpot is our typical recommendation however, and here’s why: It doesn’t require continuous updates of themes and plugins (like WordPress does.) The platform also includes smart content functionality, which allows you to display different information based on user data such as referral source, device type and contact lifecycle stage.
HubSpot is extremely user friendly and a true “wysiwyg” (what you see is what you get) editor, showing your edits in real time. Also, if you are already using HubSpot for marketing, it makes sense to develop your website there as well, to keep everything in the same platform.
Your site will be fully editable so that you can edit the copy and swap out images without our help. However, if you need an extra hand and would like for us to maintain your site, we offer retainer packages that include client-supplied edits as well as analytics reviews and recommended changes and improvements based on user interaction. Ongoing training is also available for retainer clients and up to one hour of website training is provided for website-only projects.
It's a cyclical process repeated every month that goes like this:
Review
Build
Learn
Learn more about how great B2B SaaS website design can boost your company’s sales.
