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Digital Marketing Services

Websites, ads, content, leads and really happy health tech sales teams

Spot On helps healthcare software companies just like yours:

  • Drive qualified leads at scale
  • Guide buying teams through the ideal research and assessment experience to shorten time to demo and increase opportunities at bat 
  • Improve your position against competitors, from refining branding and messaging to using technical tactics to better rank in search results

Get a partner, not just an agency.

  • Digital Marketing

    We’ll work with you to identify the best ways to achieve your marketing goals and address any cracks in your marketing efforts and hand-offs. Solid, data-driven strategy serves as the foundation for everything we do, from helping health tech companies with website optimization, ad strategy, content direction and marketing automation support.

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  • Paid Advertising

    Strategies around search and display ads are constantly evolving. Working with someone who not only has deep PPC and channel expertise but also knows your audience is key to bringing in the right traffic and delivering acquisition opportunities at lowest cost.

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  • Website Strategy, Design & Development

    Stand out, tell a great story and strategically turn visitors into buyers with gorgeously designed web experiences rooted in brand strategy, usability, customer needs and our years of experience creating for healthcare software companies.

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We help healthcare software companies level up,
sell more & grow faster.

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Healthcare is our second language.

We understand your buyers and their behaviors, current market dynamics and the nuances of marketing to those in highly regulated environments.

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True partnership. Never rubber stamping.

Forget cookie-cutter or template. Your business is unique, and your digital marketing strategy should be, too. We work together to establish the right goals, identify gaps and set the best course for measurable gains. Our efforts are always designed around your product’s unique value and the needs of your ideal customer, whether it be provider, payer or consumer.

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Easily flexing with your needs.

With a full suite of digital marketing services, Spot On can support your team as little or as much as needed over time, from web strategy and design to ad campaign builds to creation of thought leadership, videos and SEO-based blogging. Our unique points-based terms make it easy to flex and grow.

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Niche expertise, on-demand.

Access the right experts when you need them most. With Spot On, you can instantly tap into strategic guidance and deep, specialized expertise, from seasoned health tech writers and editors to UX strategists to experts in PPC—and so much more. Easily pivot resources around your company’s changing needs.

Together with our healthcare technology partners,
we’ve accomplished a lot.


Cureatr Increased Marketing Qualified Leads by 563%

While Cureatr (a medication-management startup) faced huge challenges on launch, we helped the company solidify their story and go to market strong, with a massive increase in web traffic, qualified leads and pipeline opportunities over just a few months.

Prevounce Saw 2,000% More Demo Requests and Closed 1,600% More Deals

Through a shift to a direct sales approach and bolstered by a clear messaging strategy, organic traffic play and optimized, curated content, the patient wellness platform benefited from our powerful long view toward building credibility and authority.

Let’s see if your sales teams can keep up.

Whatever your starting place, we’re ready to dig in, learn, research, design and strategize how to help you break out, level up or grow stronger.